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Longaberger Baskets and Other Home Products â Longaberger Review by Randy Myers
The early roots and traditions that the Longaberger Company had when they formed 35 years ago are still evident in today's business. The company's mission statement is; "To Stimulate a Better Quality of Life," and the company continues to hold true to that goal.
The company continues to offer a variety of handcrafted items, such as wrought iron accessories, pottery and baskets but has chosen the direct marketing sales model which now numbers more than 45,000 Home Consultants selling the Longaberger product line directly from their homes.
History of the Company
The Longaberger family moved to the bustling village of Dresden, Ohio just at the foothills of the Appalachian Mountains in 1896. The most popular container of choice for carrying pottery ware at that time was the basket. The J.W. Longaberger artistic trademark basket design was learned while serving as a full-time apprentice at a local factory. In 1927, J.W. met and married Bonnie Jean Gist while still working at the factory.
The factory's doors were closed due to the Great Depression forcing J.W. to find work at the local paper mill but he continued to make baskets in his free time. J.W. and Bonnie bought the old basket factory in 1936 and renamed it The Ohio Ware Basket Company. Bonnie and J.W. had 12 children during their life together. Dave, the 5th born child, was not only disadvantaged by his family's low economic status but also because he had epilepsy and a bad stutter. However, Dave was ambitious, and as a young boy, he was constantly taking odd jobs for money.
As Dave went on in life, he served two years in the Army and ended up driving a bread truck. After his daughter Tami was born, Dave and his wife purchased the Dairy Bar in Dresden, as well as an old grocery. They remodeled the building and reopened it as Dresden IGA Foodliner, and the two businesses helped provide for his growing family. The trend toward popularity of baskets in the 1970s caused Dave to ask his father, J.W. to make baskets to be sold in the store. They couldn't keep enough baskets in stock because they became such a fad that they sold out immediately. Unhappily, J.W. passed away just as the baskets started to become popular.
To honor his father, Dave opened J.W. Handwoven Baskets in 1976. He was even able to buy and use the old woolen mill that his mother worked in when he was a child. He continued to expand the basket business, attempting to sell them in various locales. In 1978, the direct sales model of Longaberger baskets was started when Dave recognized the best showcase for the baskets was home consultants.
Dave's daughter Tami joined the company in 1984 and was appointed president in just 10 years. She influenced the company to become more diversified into other home lifestyle areas. The company is now the leading manufacturer of handcrafted home-style products including baskets.
Products Made By Longaberger
The baskets offered today by the Longaberger Company are a wide variety of decorative baskets. These decorative baskets also include college and sports team and seasonal baskets and also wrought iron accessories, tableware, candles and pottery. A Collector's Club has been developed for collecting enthusiasts.
How to Join the Company
If you are looking for a way to turn your love of handcrafted baskets and other items into a self-employment career, then becoming a Home Consultant for Longaberger may possibly be a good choice for you.
Home consultants can be a part of a truly American company but also can earn a generous 25% sales commission, earn free products and even have access to their own free website. You can be your own boss, choosing when and where to work. Understanding people have different goals for becoming a home consultant; Longaberger offers four different starter kits to choose from. These kits start at just $49 and all have the 100% Money Back Guarantee feature. You can determine your own level of success based on the time and effort you invest in your own Longaberger home based business.
To be successful with Longaberger, you need a system that will train your down line how to create wealth with this MLM opportunity. You need a system that teaches people MLM lead generation tips, how to market Longaberger, and how to follow up with prospects and enroll new distributors into your Longaberger business. A simple duplicable MLM lead system will get you on your way to enormous Longaberger success.
Article Source: http://www.earticlesonline.com/Article/Longaberger-Baskets-and-Other-Home-Products-----Longaberger-Review/712443
