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Family-Friendly 'Mirror Mirror' Premiere Draws 1,300 Guests for Costumes, Crafts, and Games (BizBash)
It was the uncommon Hollywood movie premiere that drew more guests in light-up
sneakers than tottering stilettos: Relativity Media invited the whole family
out to the world premiere of _Mirror Mirror _at Grauman's Chinese Theatre.
Guests of all ages came out for the screening followed by a family-friendly
party at the Hollywood Roosevelt.
Relativity director of events and special projects Jade Alex oversaw the
event, tapping ELS and event producer Eric Rutherford on the arrivals red
carpet at Grauman's, where a "princess pavilion" encouraged all 1,300 guests--
including the film's star, Julia Roberts, and Victoria Beckham, who brought
all her kids--to accessorize in princess paraphernalia prior to the start of
the movie.
Afterward, the crowd moved to the Hollywood Roosevelt, where Wendy Creed
Productions created custom _Mirror Mirror_ games with prizes. Six game
stations included whimsical activities like "Snow White's Bow & Arrow," "Seven
Dwarfs Sling Shot Gallery," and "Poison Apple Toss." Kids won prizes like
apple-shaped pens, snowflake slap bracelets, and feathered masquerade masks,
all sponsored by Oriental Trading Company.
Oriental Trading also sponsored the five arts and crafts stations, which
included sword and wand decorating, fabric butterfly painting, coloring sheets
that staffers laminated into place mats, and ...
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